Vendor Incentive Misalignment in Enterprise AI Programs
Vendors profit from usage, not results, creating misaligned incentives that hide failures.
Marcus Thibodeau
Senior Writer, Leadership & Change
With nearly two decades of experience reporting on C-suite decision-making for trade publications, Marcus has interviewed hundreds of operations and technology leaders about why transformation programs stall, accelerate, or quietly disappear from the org chart.
2 stories
Vendors profit from usage, not results, creating misaligned incentives that hide failures.
Automation compounds errors faster when deployed onto broken processes that were never redesigned.